Plastic surgery is one of the fastest-growing fields in the entire medical industry, and the demand for these services continues to skyrocket. As a result, plastic surgery marketing is highly competitive, which means that it is very important to create and maintain a strong online presence in order to grow your practice.

If you have spent any amount of time trying to manage your presence online, you will know that in the digital world, things are constantly changing and adapting to new trends and practices. In this article, we will talk about the 10 best plastic surgery marketing strategies for cosmetic surgeons in 2024.

Plastic Surgery Marketing Table of Contents:

1. Understand your target patient audience
2. Your Practice Website must educate and be interactive
3. Content is key to winning local search rankings for your treatments
4. Utilize Google Ads and Remarketing
5. Introduce video ads via OTT & C-TV to hyper-target patients
6. Consistent Video Content
7. Create a user-friendly before and after gallery (don’t forget SEO)
8. Reputation SEO is essential (this is basically just that you need to generate new review on Google Business profiles to increase their SEO rankings)
9. Grow social media engagement
10. Don’t ignore your email list

1. Understand your target patient audience FIRST is essential in effective plastic surgery marketing

One of the most crucial aspects of online marketing is knowing how to reach and engage with your target audience. These are the patients that make up the majority of the overall traffic at your plastic surgery clinic. Your target patient audience can also be defined as the most common demographic you serve.

The target audience of one plastic surgery clinic can be vastly different from that of another clinic, even if the practices are very similar. The services you offer will have a significant impact on who your target audience will be. For example, if your clinic specializes in breast reduction surgery, you will undoubtedly see more female than male patients, and your marketing strategies should reflect this.

2. Your Practice Website must educate and be interactive

A crucial aspect of an effective cosmetic surgery marketing strategy is ensuring that your practice website is not just a static online presence but rather a dynamic platform that educates and engages visitors. Your website is often the first point of contact for potential patients, so it should serve as a valuable resource and a means of building trust.

When creating a practice website that educates and engages, it is important to be clear and informative, providing detailed information about the services you offer, use jargon-free and simple language to describe the benefits, potential risks, and expected outcomes of the procedure so patients understand what you are offering, and including content on pre-operative and post-operative care, so that patients are well-informed on what to expect from their surgery.

The interactive aspect of your website is just as important as its educational ones. If patients are engaged on your website, they are more likely to spend more time on your site, leading to a greater chance of converting them from a potential patient to a loyal and trusted one.

Implement interactive tools that encourage engagement and education, such as virtual consultations or self-assessment quizzes that can help visitors better understand their needs and the potential procedures that may suit them.

In addition to this, using interactive before-and-after galleries allows visitors to explore real-life transformations. These galleries should be user-friendly, allowing users to filter results by procedure, body area, or patient demographics.

Showcase authentic patient testimonials and success stories on your website. Real-life accounts of satisfied patients can build trust and confidence among potential patients.

It is also imperative to create a dedicated FAQ (frequently asked questions) section that addresses common questions and concerns. This can help potential patients find quick answers to their queries, saving them time and enhancing their experience on your website. Keep this section updated with new questions and answers as they arise.

Furthermore, having online forms that allow visitors to request consultations, ask questions, or subscribe to newsletters easily is another great way to improve your website’s engagement, as the more ways a potential patient can interact with your website, the more likely they will be to do so.

Lastly, providing online appointment scheduling tools that enable potential patients to book consultations or procedures conveniently through your website is another fantastic and simple way to improve patient engagement.

3. Content is key to winning local search rankings for your treatments

There is a reason the phrase “content is king” is uttered so often online when discussing plastic surgery content marketing strategies and reaching a larger audience. This is because original, organic content is the number one aspect of your website that will attract attention and draw new business to your practice.

Original content, content which is not found anywhere else on the web, is oftentimes what patients are looking for when conducting online searches. This can include blogs, videos, images, and articles. If content is not original, for example if it is plagiarized from one webpage and used on another, it will naturally rank far lower than its superior, original counterparts.

4. Utilize Google Ads and Remarketing

Google Ads for plastic surgery and remarketing are powerful tools to generate high-quality, local patient leads. These platforms allow you to reach a highly targeted audience and re-engage with users who have already shown interest in your services. To effectively utilize Google Ads and remarketing for your plastic surgery marketing efforts, be sure to implement:

• Keyword Research and Campaign Setup — Start by conducting thorough keyword research to identify the most relevant and cost-effective keywords for your plastic surgery practice. Focus on keywords related to the specific procedures you offer (e.g., “breast augmentation,” “rhinoplasty,” “liposuction”). Consider both generic and long-tail keywords. Campaign Setup: Create separate Google Ads campaigns for each procedure or service you provide. This allows you to tailor your ad copy and budget to match the specific needs and goals of each campaign.
• Compelling Ad Copy — Write compelling and informative ad copy that highlights the benefits of your services. Use clear and concise language to communicate what sets your practice apart.
• Remarketing Lists — Set up remarketing lists to track users who have visited your website but did not take the desired action, such as scheduling a consultation. These lists will allow you to re-engage with them later.

By effectively utilizing Google Ads and remarketing, you can reach a highly targeted audience of potential plastic surgery patients, increase brand visibility, and re-engage with users who have already expressed interest in your services. Regularly assess and refine your campaigns to achieve the best results and maximize your return on investment (ROI).

5. Introduce video ads via OTT & C-TV to hyper-target patients

Introducing video ads via Over-the-Top (OTT) and Connected TV (C-TV) is a powerful way to hyper-target potential plastic surgery patients. These platforms allow you to reach a highly engaged and specific audience.

There are various OTT and C-TV platforms available, including popular ones like Hulu, Roku, Amazon Fire TV, and more. Research which platforms align with your target audience’s preferences and demographics.

Once you have chosen a platform, it is time to create engaging video content! It is important to focus on creating high-quality video content that is engaging and informative. If you want to capture your viewers’ attention quickly, you should try to keep your videos concise. Be sure to showcase your expertise by talking about your practice’s credentials, experienced surgeons, and state-of-the-art facilities.

Attention-grabbing video content can include before-and-after visuals to demonstrate the potential results of cosmetic surgery. In addition to this, authentic patient testimonials provide social proof and build trust, so be sure to include them in your content!

6. Consistent Video Content

As mentioned in the previous section, video content is a great way to build interest, provide value, and convert prospects into patients. With the popularity of streaming services and online video sharing platforms, there is no doubt that people love watching videos. Whether it is for entertainment or education, people gravitate towards videos because they can capture our attention easily. Now, it is not only important to capture our viewers’ attention, but also hold it until they are ready to make a decision.

This is easier said than done, as creating consistent video can be a huge time investment. But thanks to streamlining services like CaptureMD, this is now easier than ever before!

With CaptureMD, you can seamlessly create branded videos, patient testimonials, and capture story videos with animated logos and background music to build engagement and patient trust.

7. Create a user-friendly before and after gallery

Before and after galleries are one of the most powerful tools you can use to leverage your plastic surgery clinic. Before scheduling a consultation with a plastic surgeon, most patients research the practice. One of the main things prospective patients look for online is before and after photos and videos. This is because it gives them a good idea of what they can expect from your practice, and will help them make an educated decision on how they can achieve the results they are looking for.

As we have learned, interactive websites can capture attention more easily, so implementing this in a before-and-after gallery is also key. This may include using sliders so patients can better visualize the subtle changes, and it may also include videos in order to illustrate more than a photo can allow.

8. Reputation SEO is essential for cosmetic surgery marketing

Whenever you generate new reviews on Google Business Profile, you impact your reputation SEO. Reviews, both positive and negative, affect your plastic surgery SEO and business ranking on Google, and how you respond to these reviews can also impact your viewer audience. It is essential to respond to every review, thanking the positive ones for their amazing feedback, and addressing the negative ones to discover what went wrong and how the situation can be ameliorated.

There are many things you can do to generate more reviews, such as using review widgets on your website footer, asking patients to leave a review online (can be used with a promotion, such as leave a 5-star review and receive a voucher, etc.), ask for reviews on social media, or even create a “leave us a review” business card.

9. Grow social media engagement

Engaging with patients on social media builds trust, establishes yourself as a trusted authority, and generates more traffic for your website. The more social media platforms you are active on, the more potential patients you can reach.

Sharing posts such as videos, pictures and blogs can generate attention among viewers, and when this content is share-worthy, your existing patients and followers on social media are sure to repost your content on their pages.

Current trends show that consumers are more likely to move forward with a certain business when the business owner replies promptly, typically from 15 minutes to an hour. Source

While this may seem drastic, people are drawn to practices where they feel they are heard. By reaching out to your patients on social media and replying to their comments or posts, they are more likely to remain loyal or choose your practice over your competitors’.

10. Don’t ignore your email list

Your email list is a valuable asset for nurturing leads, retaining existing patients, and promoting your services. In order to leverage your email list effectively, be sure to segment your email list based on various criteria, such as interests, location, and past interactions with your practice.

Also, don’t forget about the powers of personalized content, which can be especially effective via emails with personalized content, special offers and updates.

Lastly, implement automated email sequences, such as welcome emails, follow-ups after consultations, and post-procedure care instructions. These are great methods for improving patient retention and loyalty.

Plastic Surgery Marketing Strategies Wrap-Up

Plastic surgery marketing is an ever-evolving endeavor that, if you keep up with the trends, can put you at the top of the line for online searches. All too often plastic surgeons respond to trends, reacting and trying to keep up with competitors, but it is much more effective to take a proactive approach and implement these best practices on your website.

As a plastic surgery marketing agency, Intrepy partners with cosmetic surgery practices to help them grow and generate the right type of patient leads month in and month out. Click here to book a free video practice marketing assessment with one of our team members. We look forward to hearing from you!

Once upon a time, the healthcare market was physician-focused, and you could build a profitable practice with a one-size-fits-all marketing approach. The focus was more on your ability to provide solid healthcare, and patients will find their way to your practice.

These days, the market is more patient-driven and highly competitive. Before making an appointment, patients go online to find out more about your practice and the doctors.

For patients to give you their business, you must utilize digital marketing for doctors. It doesn’t matter how long you have been practicing medicine, your primary goal is to grow your practice by bringing in more patients and retaining the current ones.

However, the busy schedule of doctors and the digital marketing options available may have made it hard for you to select where to start and how to measure the marketing performance.

In this article, I have compiled eight proven digital marketing tips for doctors to book new patients. Let’s dive right in.

Digital Marketing for Doctors Table of Contents:

1. It all starts with your website design
2. Search Engine Optimization (SEO) for Local Searches
3. Content marketing is the engine for SEO
4. Utilize Google Ads to reach appointment-ready patients
5. Invest in quality video ads for OTT advertising
6. Grow your email list
7. Consistent Video Content
8. Reputation SEO is essential

1. Digital marketing for doctors all starts with your practice website design

By now, you already know that the first place patients go when looking for a practice to book an appointment is the Internet. So how do you get found?

You need a well-designed website. 57% of people say they won’t recommend a business with a poorly designed website on mobile. 88% are less likely to return to a website after a bad experience.

Your medical website serves as the patient’s first point of contact with your practice. It’s your chance to leave a lasting impression.

Your medical website is essential to attaining your business objectives and building the foundation for your digital marketing strategies, including SEO and content marketing.

A mobile-optimized medical website design should give patients comprehensive information about your medical services using treatment pages.

These pages must clearly outline the procedure, what to expect throughout, the doctors in charge, the ideal candidate, and contact information. This information helps win the patients’ trust.

Click here for some tips to help you create a patient-centric medical website.

2. Search Engine Optimization (SEO) for Local Searches

It’s no secret that patients no longer enjoy traveling very long distances to see a healthcare provider. They want to work with a nearby doctor.

Local medical SEO is a crucial part of digital marketing for doctors because healthcare is a local service. Patients prefer to work with a doctor nearby, and medical practices depend on getting patients in their local area.

Without a well-implemented local SEO, a million potential patients may visit your website and not convert to patients because they are not within your local area.

If you have a multi-location practice, your local SEO for doctors should focus more on location pages and Google Business Profiles to deliver top rankings on “near me” searches.

When patients search for “orthopedic urgent care spartanburg sc,” the highest rank results and Google My Business “Local 3 Pack” map are significantly impacted by proximity, relevance, and reviews.

Also, you need to optimize your citations and listings to boost local medical SEO. You can improve your local SEO by uploading current and reliable information about your medical practice to popular online directories like Healthgrades, WebMD, Yelp, and ZocDoc.

The updates you do on these directories may be just your name, address, and contact. What happens is that when patients in your area search for treatments, these directories come up with your details in the search results.

To get more out of your local SEO, see how we helped Tennessee Orthopaedic Clinics increase their organic website traffic.

3. Content marketing is the engine for SEO

Now, you have a medical website and local SEO strategies in the pipeline. The next thing to implement in your digital marketing for doctors is healthcare content marketing.

Most patients believe that the healthcare industry can be unwelcoming, scary, and complicated. With a solid content marketing strategy, you can close the gap between the healthcare industry and the patient, making it more relatable and less intimidating for them.

Healthcare content marketing is one of the most effective ways for doctors to engage their patients and develop credibility and trust in their practice. Content can be articles, images, videos, podcasts, and ebooks.

You can showcase your expertise and abilities using valuable content like blog articles, social media posts, press releases, case studies, webinars, and more.

With content marketing, you can create original and helpful content to dispel myths and provide your patients with accurate information to make them trust your practice.

Your content can also show Google that you are an authority in your niche, and that can help you rank high in search results for relevant keywords and phrases. Additionally, content marketing can help you improve your local SEO rankings if you write about issues specific to your area.

4. Utilize Google Ads to reach appointment-ready patients

It’s no secret that most doctors want to bring new patients to their medical practices every month. Like most practices, your focus may be on getting new patients for some specific procedures and treatments.

Therefore, you need a customized marketing strategy that allows you to zero in on the said procedures and treatments when patients are looking for them in your area.

Google ads for doctors allow medical practices to do just that by ranking you at the top of a Google search for specific keywords and search terms related to your high-revenue procedures and treatments.

Google ads for doctors are the first 3-4 search results a patient sees at the top of a Google search when they type in a search query, for example, knee pain treatment near me.

If you set up Google ads for “acne treatments in Texas” and a patient searches for a similar phrase, there is a high chance of the patient converting because of their search intent.

This patient is actively looking for a solution compared to someone scrolling on other social media platforms.

Additionally, you can use Google Ads to show your ads on third-party websites you believe your potential patients visit. For instance, you can target medical websites like WebMD or sites relating to a profession if that industry is associated with skin problems.

The Intrepy Healthcare Marketing team is a Google partner and expert in creating and optimizing Google Ads for doctors.

See how we used Google ads to generate an average of 750+ phone calls and 250+ self-appointments monthly at around $2.68 per conversion for Tennessee Orthopaedic Clinic.

5. Invest in quality video ads for OTT advertising

As more people migrate from normal TV to streaming platforms, your digital marketing for doctors should include investing in quality video ads for OTT advertising.

According to Statista, OTT users in the U.S. alone can reach 313.4m by 2027 — about 90% market penetration. Most people stream a video for over an hour every day.
What is OTT?

OTT is digital content delivered online instead of through traditional broadcast TV or cable boxes. It allows viewers to stream video on desktop, mobile, smart TVs, Chromecast, Amazon Fire Sticks, Roku, gaming consoles, tablets, and other devices through dedicated apps and websites.

OTT platforms include Hulu, Disney+, Netflix, Peacock, Pluto TV, Paramount+, Tubi, and Apple TV.

On OTT, people decide what they want to watch and when they want to watch it without fitting into a big distributor’s schedule. You can benefit from this by adding OTT ads to your digital marketing strategy for doctors.

OTT ads (or streaming TV ads) are the ads that are displayed within video content when people are streaming the content.

The three main ways to purchase OTT ads include:

• Buying directly from platforms or publishers (like Netflix).
• Buying through a middleman reseller.
• Programmatically, which is the most popular, fastest, and easiest way. You buy automatically through digital auctions.

Remember, the testing process will cost more when starting with zero data. However, the expenses will drop as you collect more data, optimize your campaigns, and get better targeting.

6. Grow your email list

Building an email list is one of the best tactics to employ in digital marketing for doctors.

Email marketing is an effective way to promote your healthcare practice to new patients and stay in touch with the current ones regarding their upcoming appointments, annual checkups, test results, prescription refills, and other reminders.

Growing an email list allows you to generate additional revenue for your practice without spending on ads because you can use it to promote repeat business.

For example, you can upsell a service or product, drive repeat procedures, and send newsletters, promotions, and updates to encourage patients to visit you when they need a healthcare provider.

Set up a system on your website to grow your email list using a lead form.

You can do this by offering a discount or free stuff (like access to a video, PDF, solid resources, etc.) to potential patients and have them submit their email addresses to get it.

You can also collect the email addresses of your current patients.

Promote the discount or free stuff on your social media pages or through ads and encourage people to sign up to get them. Don’t forget to inform them that they will get frequent email messages from you.

As you start doing this, make sure to have a way of segmenting your list (i.e. create different groups) so that you can send them emails relevant to them.

You don’t want to send emails about upcoming appointments, annual checkups, and prescription refills to patients who have never used your clinic before for any reason.

Having your email list in different groups (segments) helps you understand who gets those types of email messages and who gets mostly educational emails that encourage them to visit you when they need care.

7. Consistent Video Content

In 2023, what is a better way of making your medical practice more relatable and trustworthy for patients?

VIDEO CONTENT!!

Any digital marketing for doctors that doesn’t include video content is losing out on a vital asset. Compared to other content types, videos are the fastest way to create a connection with your potential and current patients.

Videos are an effective way to showcase your practice, team, and expertise. This can help you improve patient engagement, build authority, generate qualified leads, and foster patient retention.

You can also use them on your website, emails, Youtube, and social media pages.

Despite the numerous benefits, many physicians and healthcare providers avoid videos because they believe video production is time-consuming and expensive.

However, with simple video software tools like CaptureMD, that’s no longer the case. You can now create a video with a few clicks without editing skills.

Here are some video ideas you can create for your patients using CaptureMD:

• Patient Testimonials: Testimonial videos increase brand reputation and trust. Feedback from patients about their experiences after receiving medical care is an effective tool to attract new patients.
• Educational videos: Make helpful videos that explain patients’ conditions better or a video that describes the services you offer. For instance, you can create a straightforward video describing bronchitis and its best existing treatments.
• Team videos: Patients are humans just like you. They relate better with people they are comfortable being around. In the intimidating healthcare space, sharing team videos can help improve patients’ relationships with your practice.
• Frequently asked questions (FAQs): Find out the most common questions your patients are asking about your field on social media or anywhere else and make videos answering the questions.

8. Reputation SEO is essential

Reputation is a crucial part of digital marketing for doctors because it’s one of the first impressions your potential patients use to judge your healthcare practice.

A report shows that 71% of patients use online reviews as the first step to finding a new doctor. It further proves that 43% of patients would leave their insurance network for a provider with good reviews.

Also, Google favors good reviews as it helps your local SEO. They seek patient reviews of the care received at your facilities and will extensively consider these reviews when determining where you will appear in local search results.

Therefore, you must create a system to generate new reviews on your Google Business Profiles (GBPs) and other online healthcare listings to increase your SEO rankings.

If a patient searches for “knee replacement near me,” Google Business profiles with reviews that include the keyword “knee replacement” will appear in the map results.

So it’s crucial to collect positive reviews that mention the particular procedures you’re trying to rank for in search results.

If your goal is to rank as high as possible, you need to have a system for physician reputation management. Automation is highly preferred.

Before using our agency, in 2019, Infectious Disease Consultants of Georgia generated 19 total reviews. In 2020, we generated 211 new patient reviews for them in 180 days. A 1,010% increase in new reviews!

Wrap up Digital Marketing for Doctors

Digital marketing for doctors continues to evolve. To grow your practice, build credibility, and attract qualified patients, you must constantly update your marketing knowledge and employ unique marketing strategies tailored to your practice.

I hope you found these eight proven digital marketing for doctors tips helpful. Remember, whenever you add a new digital marketing campaign to your arsenal, test, test, and retest one more time to ensure you are correctly optimizing all aspects of the campaign.

If you need support with these medical marketing strategies, book a free video practice assessment with us. We would love to chat. Thanks for reading!

Your main goal as a dermatologist is to provide quality care for your patient.

How do you do that if patients are not coming to your practice?

That’s why you need a solid dermatology marketing strategy to attract patients, boost your reputation, create awareness, foster patient retention, and stand out in the ever-competitive dermatology space.

Dermatology marketing is unique due to the wide range of skin conditions, treatment methods, and procedures, which has led to higher competition and an increased chance of choosing the wrong marketing tactics.

That is why I have compiled the top 10 Dermatology Marketing Tactics you can use to book more patients and grow your practice.

Dermatology Marketing Tactics Table of Contents:

1. Search Engine Optimization (SEO) for Local Searches:
2. Content marketing is the engine for SEO
3. Utilize Google Ads and Remarketing
4. Introduce video ads via OTT & C-TV to hyper-target patients
5. Email marketing is critical for growth 
6. Consistent Video Content (make sure to mention capturemd here)
7. Introduce eCommerce for Aesthetics products and services
8. Reputation SEO is essential (this is basically just that you need to generate new review on Google Business profiles to increase their SEO rankings)
9. Backlink building to take SEO to the next level
10. Grow social media engagement

1. Search Engine Optimization (SEO) for Local Searches

SEO helps your dermatology website and online content rank high in search engine results pages (SERPs). It is an organic way to drive traffic to your dermatology website as patients go online to search for the services you offer.

Remember, 75% of people never go past the first page of search results.

When done right, your medical SEO can be a vital source of bringing qualified leads to your practice as against driving random unqualified traffic.

• Your dermatology SEO tactics may include:
• Keyword research: Conduct a keyword search to find the words and phrases local patients use to find dermatologists, then incorporate those terms into the content of your website.
• On-page optimization: Optimize titles, meta descriptions, and content on your website for the keywords you want to rank for.
• Local SEO: To increase your presence in local search results, optimize your Google Business profile and other online directories.
• Content marketing: Publish educational blog posts, videos, and other information that benefits your audience and establishes your credibility in the dermatology industry.

In this post, our focus is on SEO for Local Searches because most of your business comes from patients who live or work nearby.

You can get a million visitors to read a blog post about “Rosacea” on your website, and if these visitors are not within your local area, there is no chance of any of them becoming your patients.

That means your brick-and-mortar practice needs to focus on ranking locally for your primary treatments and services, not nationally.

For dermatology practices with multi-location, your local medical SEO should focus more on location pages and Google Business Profiles to deliver top rankings on “near me” searches.

When patients search for “Rosacea treatments near me,” the highest rank results and Google My Business “Local 3 Pack” map are significantly impacted by proximity, relevance, and reviews.

To get the most out of local SEO like we helped Tennessee Orthopaedic Clinics increase their organic website traffic, make sure you include the following items on the page:

• Google Business Profile embedded map
• The city name in the title tag and on the page several times
• Providers that see patients at that location
• A short write-up about that location.

Tennessee Orthopaedic Clinics

2. Content marketing is the engine for SEO

As we discussed above, your SEO can drive traffic to your website, but the content on your website determines whether the visitor becomes your patient. Content is king.

Publishing high-quality content on your website helps your potential and returning patients see that you “know your stuff” and position you as an expert.

Relevant content also helps you rank high in search results for new keywords by showing Google that you are an authority in your niche.

Content marketing can help you improve your local SEO rankings if you write about issues specific to your area. Your blog content can also be a source of ideas for social media posts, which are among the best channels for attracting new patients and should be a part of your dermatology marketing strategy.

Content can also be in images, videos, podcasts, and ebooks. You can create original and helpful content that addresses common skin problems, clarifies how to treat different skin types, and offers skincare tips.

Additionally, you can use your knowledge and experience to dispel myths and provide your patients with accurate dermatology information. This can encourage patients to select your dermatology practice for their needs.

3. Utilize Google Ads and Remarketing

The only scalable, predictable strategy to quickly attract new patients for your dermatology practice is through paid advertising.

Unlike other forms of marketing, with paid ads, you’re paying to get in front of your potential patients FAST!

One of the best options for paid advertising is Google Ads because of the patient search intent and the lead quality.

Google Ads for dermatologists gives you the most targeted, qualified traffic because patients go on Google to research more about their skin issues.

For example, if a patient searches for “acne treatments in Texas,” and you have Google Ads up for that treatment, there is a high chance of the patient converting because of their search intent.

This patient is actively looking for a solution compared to someone scrolling on other social media platforms.

You can use Google Ads to target your ideal patients using their locations, demographics, and interests.

Another way to utilize Google Ads is to show your ads on third-party websites you believe your potential patients visit. For instance, you can target medical websites like WebMD or sites relating to a profession if that industry is associated with skin problems.

Remarketing is a way of generating leads and appointments for your practice at a low cost. If you visit a website and as soon as you leave, you start seeing their ads following you everywhere you go on the internet, that’s remarketing.

Potential patients may visit your website to read your content and forget to book an appointment. Instead of leaving everything to chance, follow up on them using remarketing ads. Stay top-of-mind until they convert to patients.

4. Introduce video ads via OTT & C-TV to hyper-target patients

According to Appsflyer.com, OTT (over-the-top) is the distribution of video content via the internet using any device.

OTT platforms include Netflix, Disney+, Pluto TV, Hulu, Tubi, Peacock, Paramount+, and Apple TV.

CTV (connected TV) is a gadget that transmits video content, such as Chromecast, Roku, Smart TV, or Amazon Fire Stick.

You can introduce CTV & OTT Video Ads to boost your dermatology marketing efforts. This makes it possible to reach your potential patients when they are streaming their favorite video content on all their linked devices.

CTV and OTT users have surpassed 200MM and 197MM, respectively, and these people stream a video for over an hour every day.

According to Statista, OTT users in the U.S. alone can reach 313.4m by 2027 — about 90% market penetration. Statistics like this one is why more than 60% of online advertisers expect to spend more on OTT and CTV in the coming year.

Additionally, you can tailor your ads for each environment to offer a unified brand experience across various gadgets and touchpoints, boosting patient engagement and brand awareness.

5. Email marketing is critical for growth 

Email marketing is an effective way to promote your dermatology practice to new patients and stay in touch with the current ones.

The purpose is not merely to remind patients of their appointments. It’s an opportunity to educate your audience and keep your practice in their minds.

You can build relationships with your audience and promote repeat business using newsletters, promotions, and updates. An opportunity to generate additional revenue for your practice without spending on ads.

For example, you can upsell a service or product, drive repeat aesthetic procedures, and encourage patients to visit you when they develop a skin concern using dermatology email marketing.

Here’s how to create an email list:

Offer an incentive like helpful skincare tips not on your website or a discount to email subscribers. Then set up a form on your website where patients can sign up to receive these incentives and let them know you’ll send them emails regularly.

Some key email marketing tactics include:

• Segment your email list: create different groups for your email list so that you can send them personalized messages that they can relate to and act upon. EG: send an email encouraging repeat aesthetic procedures to only those who need it and not everyone on your email list.
• Foster engagement: your email subject should encourage patients to open the email. Your email should provide value that makes patients engage with it. Use clear calls-to-action (CTA) to tell patients what you want from them after reading your email — it can be to book an appointment, follow your socials, or leave a review.

6. Consistent Video Content

You have probably heard a million times that people love to consume video content more than any other content. You need to create more video content to improve your dermatology marketing strategy.

Videos can help you improve patient engagement, build authority, generate qualified leads, and foster patient retention. It also helps develop a know, like, and trust relationship with the physicians and practitioners.

Get a doctor in front of the camera to create engaging and educational dermatology videos about different topics ranging from skin health to skincare tips and post them on your social media pages, YouTube, and website.

To build trust, in your free time, you can set up a “live video session” where patients can interact with you in real-time to learn about various skin issues and treatments. 

Video testimonials are another valuable assets you need in your dermatology marketing strategy. You can showcase them on your website, social media pages, emails, or paid ads.

At Intrepy Healthcare Marketing, we understand the impact of videos and how daunting video creation can get. That’s why we created our own SaaS healthcare video marketing tool, CaptureMD, that helps you create quality videos in a few clicks.

7. Introduce eCommerce for Aesthetics products and services

After visiting your clinic, many patients want to maintain a skincare routine tailored to their skin type. You can open a dermatology eCommerce store so patients can purchase skin care items without visiting your clinic or taking time off work.

You can make more money by selling skincare goods your patients need and having the items delivered to them when they place an order. Patients who buy online are more likely to make repeated and extended purchases than those whose need to visit the clinic every time before buying.

Even if patients have unique needs or concerns that call for particular ingredients or formulations, with an e-commerce store, they can now find, buy, and replenish the products they want.

With an effective online shop design, content, marketing, and remarketing, patients can learn more about their favorite products and find complementary items quicker. This helps to increase revenue and fosters loyalty. 

By running special promotions, many aesthetics clinics generate a significant portion of their revenue from consumable services like injectables and fillers. With an online store, a patient can quickly claim a special offer. This increases the chance of buying the next injectables from you.

8. Reputation SEO is essential 

You must create a system to generate new reviews on your Google Business Profiles (GBPs) to increase your SEO rankings. Patient reviews are one of the top 3 most important local SEO factors.

If a potential patient searches for “acne treatment near me,” Google Business profiles with reviews that include the keyword “acne treatment” will appear in the map results.

So it’s crucial to collect positive reviews that mention the particular procedures you’re trying to rank for in search results.

Google places the local search experience highly, and they now rely heavily on user-generated content to provide GBPs accuracy and relevance.

They seek patient reviews of the care received at your facilities and will extensively consider these reviews when determining where you will appear in local search results.

If your goal is to rank as high as possible, you need to have a system for dermatology reputation management. Automation is highly preferred.

Before using our agency, in 2019, Infectious Disease Consultants of Georgia generated 19 total reviews. In 2020, we generated 211 new patient reviews for them in 180 days. A 1,010% increase in new reviews!

You can also collect patient video reviews in a few clicks using our video software, CaptureMD.

9. Backlink building to take SEO to the next level

According to Backlinko, backlinks are links from one website to a page on another website through anchor text.

Backlinks essentially represent website votes. These votes each let search engines know that the content is useful, reliable, and relevant. Therefore, the more “votes” you get, the higher Google and other search engines will rank your website.

Since it’s crucial for your website’s ranking on Google, backlinks help build your practice’s reputation and credibility, making more potential patients trust you.

Some ways you can build dermatology backlinks include:

GUEST POST: You can build backlinks by guest posting about skin conditions on other websites with an audience similar to yours and create a link that leads to a related post on your website. You can also build backlinks using social media posts.

CLAIM PROFESSIONAL PROFILES: If you haven’t already done that, go and claim your practice’s profile with Google, Yelp, Bing, and ZocDoc. This also helps improve your general SEO.

PODCAST: Find health-related and skincare-related podcasts, offer to be their guest with a relevant topic, deliver a mind-blowing session, and let them backlink to your website.

You can also post content on relevant forums.

10. Grow social media engagement

Social media is another essential part of your dermatology marketing strategy because an average person spends at least 2 hours of their time on social media learning from others and seeking entertainment.

With an active presence on platforms like Facebook, Twitter, TikTok, and Instagram, you can interact with current & potential patients and advertise your practice. 60% of patients said they trust doctors’ posts on social media.

You can use social media to share patients’ testimonials and educational content like skin care tips and skin issues to build your credibility in the industry.

Promote your blog, website, and services using social media to attract potential patients to your practice. Also, responding to your patients’ messages, comments, questions, or tweets on social media can help build a relationship with them.

Advertising on platforms like Facebook and Instagram is highly effective. The ads are cost-effective and have the most reach of any social media platform.

You set up “remarketing” ads on Facebook and Instagram to win the business of potential patients who visited your dermatology website without converting.

Wrapping up Best Dermatology Marketing Strategies to Grow Your Practice

Dermatology marketing strategies are ever-evolving, so you must stay ahead of the curve if you don’t want your practice to suffer the consequences.

Additionally, track and measure your dermatology marketing strategy efforts to know which tactics work best for your practice and where to fix the leakages.

I hope you found these top 10 dermatology marketing tactics insightful. Don’t delay a second in implementing them if you don’t want to be left playing catch up to competitors.

Intrepy Healthcare Marketing offers a range of medical marketing services focused on growing dermatology practices and generating new, high-revenue patients.

Book a free video practice marketing assessment call with one of our team members by clicking here.

Patients today are more informed, more selective, and they rely heavily on online resources when choosing a healthcare provider.

As we tread through 2023, the LASIK surgery market is bustling with potential, but to tap into it, ophthalmologists need to be equipped with the most effective marketing tools and strategies. This guide delves deep into the top 10 LASIK marketing strategies tailored for this year, ensuring that ophthalmologists not only attract but also retain and satisfy their patients.

Whether you’re a seasoned ophthalmologist looking to revamp your marketing approach or a newcomer aiming to make a mark, these strategies are geared to propel you to the forefront of the industry.

LASIK Marketing Strategies for Ophthalmologists

Navigating the world of medical marketing can be intricate, especially in a specialized field like ophthalmology. As LASIK procedures gain popularity and the competition intensifies, having a refined marketing strategy becomes more than just a benefit—it’s a necessity.

Before we delve into the detailed strategies that can elevate your practice and set you apart in 2023, it’s imperative to understand the overarching theme: it’s all about connecting, educating, and building trust with potential patients.

From understanding your target audience to leveraging the power of digital media, let’s explore the top marketing strategies tailored specifically for ophthalmologists specializing in LASIK.

Understanding Your Target Audience

Every successful marketing strategy begins with a profound understanding of its audience. For LASIK surgeons, understanding the unique demographics, motivations, and concerns of potential LASIK patients is paramount.

The typical age group for LASIK patients usually ranges between 20 and 40, a cohort that is not only tech-savvy but also active on social media and other digital platforms.

Acknowledging this allows for tailored marketing efforts that appeal directly to their online habits and preferences.

Understanding why someone seeks LASIK surgery is crucial. Are they looking for convenience in daily life without glasses? Aesthetics? Better performance in professional or athletic endeavors?

By recognizing these motivations, you can craft messages that resonate deeply with potential patients.

Honing in on these aspects of your target audience can help you design marketing strategies that are both empathetic and effective.

Tailored content, patient testimonials addressing specific fears, and interactive platforms where potential patients can have their questions addressed are just some of the ways to appeal to this discerning group.

In the world of LASIK surgery, understanding your audience is the first step to ensuring your practice thrives and stands out in a sea of competitors.

Developing a Comprehensive Medical Website

In our digital age, a website acts as the virtual front door to any medical practice. For ophthalmologists specializing in LASIK, it’s the first impression, the primary source of information, and often the initial point of contact for potential patients.

A well-designed and informative website can set the tone for patient trust, understanding, and engagement.

User-Friendly Design:

The website should be easy to navigate, with a clean design that is both desktop and mobile-friendly.

Intuitive navigation ensures that patients can effortlessly find the information they’re seeking, be it about the procedure, costs, recovery, or testimonials.

Informative Content:

Patients considering LASIK will have numerous questions. Dedicate sections of the website to detailed explanations of the LASIK procedure, benefits, potential risks, and aftercare.

The use of diagrams, infographics, and even videos can help break down complex information into digestible formats.

Testimonials and Success Stories:

Nothing builds trust quite like hearing from those who’ve undergone the procedure. Incorporate a section for patient testimonials, before-and-after photos, and even short video snippets.

These personal accounts can alleviate concerns and demonstrate the tangible benefits of the surgery.

FAQs:

Address common questions and concerns in a dedicated FAQ section. This not only provides valuable information but can also improve website SEO, making it easier for potential patients to find your practice through online searches.
Clear Call-to-Actions (CTAs):
Encourage visitors to take the next step, whether it’s booking a consultation, signing up for a webinar, or downloading an informational guide.

Visible CTAs can guide potential patients through their decision-making journey.

Clear Call-to-Actions (CTAs): 

Encourage visitors to take the next step, whether it’s booking a consultation, signing up for a webinar, or downloading an informational guide. 

Visible CTAs can guide potential patients through their decision-making journey.

Interactive Features:

Consider integrating features like chatbots or live chat options. These tools can provide instant answers to patient queries, making the website experience more interactive and responsive.

In essence, a comprehensive website is more than just a digital brochure—it’s an educational tool, a platform for engagement, and a testament to your practice’s commitment to patient care and transparency.

Investing time and resources into building a stellar website can significantly boost your LASIK practice’s visibility and credibility.

Optimizing for Local Search Engine Optimization (SEO)

When potential LASIK patients begin their search for a reputable ophthalmologist, they often turn to search engines. Local medical Search Engine Optimization (SEO) ensures that your practice appears prominently in search results when individuals in your area look for LASIK-related services.

By focusing on local SEO, you not only increase your visibility but also attract patients who are actively seeking the services you offer.

Claim and Optimize Google My Business:

This free tool by Google lets you list your practice on Google Maps and local search results.

Ensure all details are accurate, from your address and phone number to operating hours.

Regularly update it with fresh content and photos, and respond to reviews to increase engagement.

Location-Specific Keywords:

Incorporate keywords specific to your city or locality within your website content. For instance, “LASIK surgery in Orlando” or “Atlanta ophthalmologist” can help you rank higher in local searches.

Encourage Reviews:

Online reviews can significantly influence a potential patient’s decision. Encourage satisfied patients to leave positive reviews on platforms like Google and even your website.

Address both positive and negative reviews promptly and professionally, showcasing your commitment to patient satisfaction.

Local Backlinks:

Collaborate with local businesses, bloggers, or news sites to gain backlinks. Guest posting on a local health blog or sponsoring a local event can get you valuable backlinks and further establish your presence within the community.

Mobile Optimization:

Given that many users will be accessing your site from mobile devices, ensure your website is mobile-friendly. This not only improves user experience but is also a ranking factor for Google.

Localized Content:

Regularly update your blog or content section with articles pertinent to your local audience.

Discuss LASIK in the context of local events, weather conditions, or even local celebrities who’ve opted for the procedure.

In a nutshell, local SEO is all about ensuring that when someone in your vicinity is contemplating LASIK surgery, your practice is at the forefront of their search results.

By cultivating a strong local online presence, you’re positioning your practice as the go-to destination for LASIK procedures in your community.

Engaging LASIK Content Marketing

Content marketing isn’t just about creating informative text for your website; it’s a powerful tool to position your LASIK practice as a leading authority, offer educational insights, and foster trust among your audience.

Combined with an effective social media strategy, content marketing can amplify your reach, driving both engagement and conversions.

Educational Blog Posts:

Regularly populate your blog with articles addressing diverse LASIK topics—new technological advancements, debunking myths, post-surgery care, and more.

These articles not only serve as valuable SEO assets but also as content pieces to share across your social media platforms.

Interactive Infographics:

Embrace the power of visual content. Craft infographics that simplify complex LASIK topics, and share them on platforms like Pinterest and Instagram, where visual content thrives.

Patient Stories:

Delve into detailed patient experiences, presenting them in case-study formats or even as video testimonials. Sharing these stories on platforms like Facebook and Instagram can resonate emotionally with potential patients, driving trust and consideration.

Email Newsletters:

Foster consistent engagement by sending out newsletters. Highlight recent blog posts, share patient success stories, and promote any upcoming webinars. Post your newsletter content on social media to gain more subscribers.

Webinars and Live Q&A Sessions:

Use platforms like Facebook Live or Instagram Live to host sessions on LASIK topics.

Engaging directly with your audience in real-time not only positions you as an expert but also makes your practice more approachable.

Regular Social Media Posts:

Keep your audience informed and engaged with regular posts. Share behind-the-scenes glimpses of your practice, celebrate milestones, or even share snippets of positive feedback.

Platforms like Instagram and Facebook are ideal for these engagement-driven posts.

Marrying content marketing with a robust social media strategy ensures you’re reaching potential patients at multiple touchpoints. As they engage with your varied content, they’re not just getting acquainted with LASIK—they’re building a trusting relationship with your practice.

Leveraging Social Media for LASIK Practices

In today’s digital age, social media isn’t just about staying connected with friends and family; it’s a powerful marketing tool that can significantly boost the visibility and credibility of your LASIK practice.

For ophthalmologists, these platforms offer an opportunity to showcase expertise, patient success stories, and build a genuine rapport with both existing and potential patients. Let’s delve into how you can harness social media effectively.
Effective Social Media Platforms for Ophthalmologists:

• Instagram: A visually-driven platform, Instagram is ideal for showcasing before-and-after photos, video testimonials, and behind-the-scenes glimpses of your clinic. Its ‘Stories’ feature can be utilized for Q&A sessions, highlighting patient journeys, or even showcasing live LASIK procedures with prior consent
• Facebook: With its vast user base, Facebook offers a blend of visual and textual content opportunities. Host live sessions discussing LASIK, share blog posts from your website, and engage with user comments to create a sense of community
• LinkedIn: Targeted more towards professionals, LinkedIn is a great platform to share industry-related news, research findings, and collaborate with fellow ophthalmologists. It’s also effective for B2B outreach if your practice offers specialized services or training
• YouTube: Given the visual nature of LASIK, YouTube is ideal for patient testimonials, informational videos about the procedure, and even virtual tours of your facility

Tapping into the power of social media can set your LASIK practice apart. It’s not just about advertising but about building relationships, showcasing real results, and positioning your practice as a trusted, patient-centric institution in the realm of ophthalmology.

Video Marketing for LASIK for Patient Education

The adage “seeing is believing” holds particularly true in the realm of medical procedures. For a treatment like LASIK, where patients may have reservations or seek clarity, video marketing emerges as a powerful tool.

By demystifying the procedure and offering tangible insights through videos, ophthalmologists can educate, reassure, and engage potential patients more effectively.

Explaining LASIK Procedures Through Videos:

• Animated Explainers: Use animated videos to illustrate the LASIK procedure step-by-step. These can simplify complex medical jargon into easily digestible visuals, helping patients understand the intricacies of the surgery
• Doctor-led Demonstrations: Have ophthalmologists or medical professionals in your practice explain the procedure, discussing its benefits, safety measures, and post-surgery care. Their expertise and demeanor can foster trust
• Patient Journey Videos: Document the journey of a patient from their initial consultation to the post-operative phase. Such real-life insights can help potential patients visualize and relate to the entire process
• FAQ Sessions: Address common questions or concerns regarding LASIK in a video format. This can be done as a series, addressing different facets of the procedure in each video
• Virtual Tours: Showcase your facility, the equipment you use, and your team. Offering a glimpse into the environment can make potential patients more comfortable with the idea of choosing your practice

Video marketing not only educates but also humanizes your practice. It’s an opportunity to blend professional expertise with storytelling, creating content that informs, reassures, and engages.

In an era where patients actively seek information online before making health decisions, a well-crafted video can be the deciding factor in choosing your LASIK practice.

Online Reputation Management for LASIK Practices

In the digital age, a clinic’s online reputation can significantly influence a patient’s decision-making process.

Reviews, testimonials, and feedback, available at the click of a button, often serve as the first impression for many potential patients. Hence, actively managing and curating this online image isn’t just a recommendation—it’s a necessity.

Through online reputation management (ORM), ophthalmologists can foster trust, address concerns, and position their LASIK practice as a leading choice for prospective patients.

Importance of Managing Reviews and Feedback:

Before even setting foot in your clinic, many patients will research online reviews to gauge the quality of your services. A well-maintained online reputation can significantly impact their perception.

Positive reviews and constructive feedback can solidify your clinic’s status as a trusted, patient-centric institution. Reviews can also provide insights into areas of improvement, whether it’s patient care, facility amenities, or the LASIK procedure itself.

Studies suggest that a majority of patients consider online reviews as important as personal recommendations. A strong online reputation can tip the scales in your favor.

Positive reviews can improve local search rankings, making it easier for potential patients to discover your clinic online.

Responding to Both Positive and Negative Reviews to Build Trust:

• Acknowledge and Appreciate: For positive reviews, a simple acknowledgment can go a long way. Thank the patient for their feedback and express your commitment to continued excellence
• Prompt and Polite Responses: For negative feedback, it’s essential to respond promptly. Apologize for any inconvenience caused, and ensure your reply is respectful and understanding
• Solution-Oriented Approach: Instead of being defensive, focus on how the issue can be resolved. Offering solutions showcases your commitment to patient satisfaction
• Avoid Medical Details: Due to patient confidentiality, avoid discussing specific medical details or treatments in your responses. Instead, encourage the reviewer to contact your clinic directly to discuss their concerns
• Encourage Feedback: Post-treatment, motivate your patients to share their experiences online. You can do this through follow-up emails, SMS, or even in-person reminders
• Monitor Regularly: Use tools or ORM platforms to keep track of your online reviews across different platforms. Regular monitoring allows for timely interventions and responses
• Professionalism: Always maintain a professional tone in your responses. Avoid any confrontational language or attitudes, even if the review is unfounded or seems unfair

In a connected world, every review, comment, or star rating contributes to your clinic’s narrative.

Through diligent online reputation management, ophthalmologists can steer this narrative, fostering a transparent, trustworthy, and patient-centric image that resonates with both existing and potential LASIK patients.

Utilizing Paid Advertising for LASIK

In the competitive world of LASIK procedures, relying solely on organic reach might not be enough to capture the attention of potential patients. Paid advertising can propel your practice to the forefront, targeting specific audiences and amplifying your reach.

With precision targeting, appealing visuals, and compelling copy, platforms like Google Ads and Facebook Ads can be game-changers for ophthalmologists aiming to increase their patient base.

Paid Advertising Platforms Suitable for LASIK Marketing:

• Google Ads:
  • Search Ads: These ads appear at the top of Google search results when potential patients search for LASIK-related queries. Use keyword research to target terms like “LASIK procedure near me” or “best LASIK surgeons”
  • Display Ads: Visual banners that appear on various websites visited by your target audience. They’re especially effective for showcasing before-and-after LASIK images or promoting special offers
  • Video Ads: Showcase patient testimonials or procedure explanations on platforms like YouTube, targeting viewers based on their search history related to vision correction
• Facebook Ads:
  • Targeting Capabilities: Facebook’s detailed demographic and interest-based targeting allow you to reach specific age groups, locations, or even those who’ve shown interest in LASIK or related topics
  • Visual Appeal: Use carousel ads, video testimonials, or engaging images to illustrate the benefits of LASIK
  • Lead Generation Ads: These ads allow potential patients to show interest, share their contact information, or even book consultations without leaving the platform
• Instagram Ads: Given its visual nature, Instagram (owned by Facebook) is excellent for showcasing the transformative effects of LASIK. Use Stories ads, carousel posts, or even IGTV for longer video content

In conclusion, while organic growth and reputation are invaluable, the targeted nature of paid advertising can significantly enhance your LASIK practice’s visibility and patient engagement.

By effectively leveraging platforms like Google Ads and Facebook Ads, and employing strategic retargeting, ophthalmologists can navigate the digital landscape with precision, ensuring their services are showcased to the right audience at the right time.

Hosting Webinars and Q&A Sessions for Your LASIK Patients

In an age where information is king, healthcare providers are constantly seeking innovative ways to engage and educate their potential patients. For ophthalmologists specializing in LASIK, hosting webinars and Q&A sessions can be a transformative approach.

Not only do these platforms provide a real-time avenue for answering patient queries, but they also position the hosting clinic or practitioner as an industry thought leader, further cementing trust and rapport.

Engaging Potential Patients by Answering Their Queries:

• Topic Selection: Begin by identifying common questions or concerns potential LASIK patients might have. Topics could range from “Understanding the LASIK procedure” to “Post-surgery care and precautions”
• Promotion: Use your existing marketing channels, like email newsletters, social media, and website banners, to promote upcoming webinars and Q&A sessions. Providing a registration link can also help gauge interest and manage attendee numbers
• Interactive Platforms: Utilize webinar platforms that allow for audience interaction, such as Zoom or Webex. Features like real-time polls, chat boxes, and hand-raise options can make sessions more engaging
• Guest Speakers: Occasionally invite industry experts or patients who’ve undergone the procedure to share their insights. This can offer varied perspectives and enhance the session’s value

After the session, send out a thank-you email to attendees, possibly with a recording of the webinar or additional resources related to the discussed topics.

Positioning Yourself as a Thought Leader in the LASIK Industry:

• Regular Sessions: Hosting webinars and Q&A sessions regularly, say monthly or quarterly, establishes consistency and reinforces your commitment to patient education
• Stay Updated: Continuously update your knowledge base. Discuss the latest advancements in LASIK technology, research findings, or industry trends in your sessions
• Engage Beyond the Session: Share snippets, highlights, or key takeaways from your webinars on social media or your blog. This not only extends the reach of the content but also positions your clinic as an active information hub
• Collaborations: Partner with other medical professionals, institutions, or even medical bloggers for joint sessions. These collaborations can expand your reach and bring diverse expertise to the table
• Encourage Feedback: Encourage attendees to provide feedback after each session. This can offer insights into areas of improvement, ensuring each subsequent session is better tailored to the audience’s needs
• Share Your Expertise: Apart from your sessions, participate as a guest speaker in industry conferences, workshops, or on other platforms. This not only extends your reach but also solidifies your status as an industry expert

In conclusion, the realm of LASIK, like any medical field, is filled with curious, concerned, and eager potential patients. By hosting webinars and Q&A sessions, you’re not just addressing their immediate queries but also crafting a narrative of transparency, expertise, and patient-first ethos.

Over time, these efforts can cement your reputation as a trusted and leading figure in the LASIK industry.

Community Engagement and Outreach for LASIK Practices

While digital strategies dominate modern marketing, the power of community engagement shouldn’t be underestimated. For LASIK practices, building ties with the local community can foster trust, increase brand visibility, and lead to consistent referrals.

By actively engaging with your community, you’re not just a service provider – you become a valued local resource and partner in vision care.

Local Sponsorships and Partnerships:

Align with local events, sports teams, or community organizations by offering sponsorships. This showcases your commitment to the community and places your brand in front of a local audience.

Free Vision Camps:

Organize free vision check-up camps or LASIK awareness sessions. This demonstrates your practice’s dedication to eye health and can introduce potential LASIK candidates to your services.

Collaborate with Local Businesses:

Form partnerships with local businesses, like optometry stores or fitness centers, to cross-promote services. Offering special discounts or collaborative events can benefit both parties.

Participate in Community Events:

Whether it’s a local health fair, a charity run, or a community festival, ensure your practice has a presence.

Setting up informational booths or simply being part of the event can raise awareness about LASIK and your services.

Educational Workshops:

Offer workshops or seminars on vision health, the benefits of LASIK, or the latest advancements in the field. This positions your practice as an educational leader in the community.

Support Local Charities:

Align with a local charity, especially those related to vision or health, and contribute a portion of your proceeds, or participate in charity events.

This not only showcases corporate social responsibility but also resonates well with the community.

Referral Programs:

Launch referral programs encouraging your satisfied patients to recommend your services to friends and family. Offer incentives or discounts to both the referrer and the referred.

Deepening your roots in the local community can lead to sustainable growth and a positive reputation.

When patients perceive your LASIK practice as an integral part of their community, trust and loyalty naturally follow, enhancing both your brand and bottom line.

Wrapping Up Important LASIK Marketing Strategies

In the constantly evolving world of healthcare marketing, staying ahead means adapting and integrating innovative strategies that resonate with your target audience.

For ophthalmologists and LASIK clinics, the journey to success isn’t just about showcasing expertise but also building meaningful connections and fostering trust. From harnessing the power of digital platforms and paid advertising to hosting informative sessions and maintaining a stellar online reputation, each strategy plays a pivotal role in crafting a compelling narrative for potential patients.

As the digital landscape continues to transform, it’s imperative to have a partner that understands the nuances of healthcare marketing.

Looking to elevate your LASIK clinic’s marketing endeavors? At Intrepy Healthcare Marketing, we specialize in crafting tailored healthcare marketing strategies that drive results.

Partner with us today and embark on a journey toward unparalleled growth and patient engagement.

From home health marketing ideas that spark interest to creative marketing strategies that set you apart, we’ve compiled a comprehensive list to help you succeed. This blog post aims to provide you with ten practical home health care marketing tips and home care advertising ideas that can be a cornerstone of your marketing for home health care.

Whether you’re looking for a home health marketing plan sample or ready to dive into home health marketing strategies, you’ll find actionable insights here to boost your agency’s presence and credibility.

Creating a Comprehensive Home Care Marketing Plan

Developing a comprehensive home health marketing plan is the cornerstone of a successful agency. While one-off home health marketing ideas can spark momentary interest, the long-term strategy sustains growth and builds brand reputation.

In this context, a comprehensive plan serves as a blueprint for all your marketing endeavors, integrating different elements like digital advertising, community outreach, and patient engagement. The goal is to create a cohesive and sustainable approach that uses multiple channels to target your audience effectively.

By clearly outlining your objectives, setting measurable KPIs, and leveraging the right home healthcare marketing strategies, you not only set your agency on a path to success but also offer a framework to adapt and grow in an ever-changing healthcare landscape.

Top 10 Home Care Marketing Ideas to Attract New Patients

Attracting new patients is one of the primary goals for any home health agency looking to grow. A well-crafted marketing plan can do wonders, but it’s the individual ideas and strategies that make all the difference. Here are some top home health marketing ideas aimed at not just capturing attention but also converting interest into new patient appointments:

• Local SEO Optimization: Make sure your agency appears in local search results when potential patients are looking for home healthcare services in your area
• Patient Testimonials: Feature reviews and video patient testimonials on your website to build credibility and trust
• Healthcare Blogging: Create informative and educational blog posts that address common concerns or questions about home healthcare
• Social Media Engagement: Use platforms like Facebook and Twitter to interact with your community and share useful health tips
• Email Newsletters: Regular updates featuring healthcare tips and company news can keep your agency top-of-mind
• Community Partnerships: Partner with local healthcare providers and community centers to expand your reach
• Referral Program: Offer incentives for current patients to refer others to your services
• Targeted Online Ads: Use PPC advertising to target specific demographics most likely to need your services
• Live Q&A Sessions and Webinars: Offering live sessions or informational sessions can attract potential patients and give them a taste of the quality care you provide while including them in answering their questions
• Video storytelling: Behind-the-scenes videos can help build your brand and create trust with your current and future patients

By incorporating these marketing ideas into your home health marketing plan, you stand a better chance of attracting a broader audience and turning potential leads into loyal patients.

Digital Marketing for Home Health Care: Tips and Tricks

In today’s digital-centric world, traditional marketing methods alone may not suffice to capture your target audience’s attention. Digital marketing for home health care can exponentially increase your reach and offer more personalized engagement options.

From SEO-optimized blogs that provide valuable healthcare insights to social media campaigns that build community, digital platforms offer an array of tools to attract and retain patients. The trick lies in creating high-quality content that educates and informs while simultaneously promoting your services. Moreover, using analytics tools can help you measure the effectiveness of each campaign, allowing you to fine-tune your strategies for maximum impact.

Whether it’s pay-per-click advertising to drive immediate traffic, or long-term SEO growth to sustain your visibility, leveraging the digital sphere is not just an option but a necessity in home healthcare marketing.

Utilizing Social Media in Home Health Care Marketing Strategies

Incorporating social media into your home healthcare marketing strategies is no longer optional; it’s essential. Platforms like Facebook, Instagram, Twitter, and LinkedIn provide unique opportunities to connect with a broader audience, from prospective patients and their families to healthcare professionals who might refer clients to you.

But it’s not just about posting promotional material; it’s about creating a sense of community and trust. Share informative articles, patient testimonials, and health tips to educate and engage your followers.

Use interactive features like polls, Q&As, and live videos to facilitate two-way communication and gain valuable insights into your audience’s needs and preferences. Remember, social media is not just a broadcasting tool; it’s a platform for dialogue. Effectively utilizing it can boost your brand’s image, extend your reach, and contribute to the overall success of your home healthcare marketing plan.

Creative Marketing Ideas for Home Health Care Agencies

In a competitive landscape, standing out from the crowd can be a significant advantage, and that’s where creative marketing ideas come into play. Here are some unconventional yet highly effective marketing strategies specifically tailored for home health care agencies:

• Interactive Webinars: Host online workshops or informational sessions on healthcare topics relevant to your patient base, like managing chronic conditions or at-home exercises for seniors
• Virtual Home Tours: Use video content to offer a virtual tour of a home set up for home health care, showcasing how your services can fit seamlessly into a patient’s life
• Themed Social Media Campaigns: Create buzz with monthly healthcare themes like “Heart Health February” or “Summer Safety Tips,” accompanied by interactive posts, challenges, or contests
• Storytelling: Utilize case studies or success stories in a narrative format to connect emotionally with your potential customers. Videos and blog posts work well for this
• Healthcare Podcast: Start a healthcare podcast where you interview experts, share patient stories, or discuss the latest healthcare trends, establishing your agency as a thought leader in the field
• Geo-Targeted Mobile Ads: Use geo-targeting to send mobile advertisements to potential customers when they are in the vicinity of a healthcare provider or pharmacy

By employing some of these creative marketing ideas for home health care, you can differentiate your agency from competitors and connect with your audience in an impactful way.

Essential Elements of a Successful Home Health Care Marketing Plan

Crafting a successful home health marketing plan involves more than just a collection of random strategies; it requires a well-structured approach that aligns with your business goals. First and foremost, identify your target audience and understand their unique needs and concerns.

From there, set clear, measurable objectives and KPIs to guide your actions and evaluate your progress. The next step is to diversify your marketing channels, incorporating both digital and traditional methods, from SEO and social media to direct mail and community outreach.

Additionally, no plan is complete without a monitoring and feedback mechanism. This allows you to continually adjust and refine your strategies based on real-world performance metrics.

By integrating these essential elements into your home health marketing plan, you lay a robust foundation for sustained growth and patient satisfaction.

Final Thoughts: The Importance of a Good Home Care Marketing Strategy

In the ever-competitive landscape of healthcare, a well-crafted and carefully executed home health marketing strategy can be the difference between stagnation and growth. Given the unique challenges and opportunities in the home health sector, it’s crucial to adapt your marketing plans to suit the specific needs of your target audience.

Beyond acquiring new patients, good marketing fosters relationships, builds trust, and creates a sustainable business model. If all this sounds daunting or if you’re unsure where to start, consider partnering with experts in the field, like Intrepy Healthcare Marketing.

By implementing the right strategies and continually refining your approach based on performance metrics, you can set your agency up for long-term success.

At Intrepy, we specialize in crafting personalized marketing solutions for home health agencies. From SEO optimization to creative campaigns, our team has the experience and knowledge to take your business to the next level. Don’t leave your agency’s success to chance; contact us today for a consultation and discover how we can help you grow.

In this episode, Justin dives deep into backlink building as an essential SEO strategy for medical practices and healthcare organizations. He discusses how backlinks can increase brand awareness, drive more traffic to treatment pages or blogs, and boost domain authority in Google’s eyes. Justin also shares how businesses need to focus on building trust with Google by creating quality content and getting other websites to link back to it. You’ll learn about strategies like exact match anchor links, LSI keywords, directory and citation building, link swaps, and more – all designed to increase organic search traffic, lead generation, rankings, page authority, and more!

So tune in now to get all your questions answered on the power of backlink building for SEO success!

[00:01 – 04:12] Backlink Building: A Solid SEO Strategy for Healthcare Organizations

[04:13 – 08:26] Accelerating Domain Authority Through Backlink Building

[08:27 – 12:25] Quality Backlink Building: The Benefits and Risks Explained

[12:26 – 16:13] Niche-Specific Backlinking Strategies

[16:14 – 18:09] Wrapping Up!

Key Quotes:

“The more you do backlink building to a specific piece of content or your home page as a whole, you’re continuing to improve not only that page’s authority score but your domain’s authority score.” – Justin Knott

“If you are in the medical space, or whatever industry that you’re in, you want to keep the website relevancy high for the backlinks that you’re receiving.” – Justin Knott

“Backlinking is not only not dead, it is still critically important to be woven into your SEO program, your content development program, and the long-term success of your website’s growth.” – Justin Knott

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University.

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

Below, you will discover practical and efficient ways of using plastic surgery content marketing to attract more patients, increase web traffic, and elevate your practice’s online visibility.

Understanding the Importance of Plastic Surgery Content Marking

In an increasingly digital world, the way prospective patients discover and choose a plastic surgeon has dramatically shifted. Patients are now more likely to conduct extensive online research before deciding on a plastic surgeon.

They read blogs, watch videos, and interact on social media to gather all the information they need. In this context, content marketing serves as a powerful tool to educate, engage, and connect with potential patients. It allows you to position your practice as a trusted expert, highlight the benefits of your procedures, and answer common patient questions.

Most importantly, it enables you to build a relationship with your audience, fostering trust that can translate into patient loyalty and consistent referrals.

Building a Strong Online Presence with SEO

With most potential patients turning to search engines like Google to find information about procedures, surgeons, and clinics, it’s crucial for your practice to appear high in the search results.

Medical SEO involves optimizing your website and content with relevant keywords that potential patients might use in their search queries. For instance, keywords such as “rhinoplasty in Orlando” or “best plastic surgeon for breast augmentation” can help your website rank higher.

Moreover, SEO is not just about keywords. It also includes factors like mobile-friendliness, page load speed, and quality backlinks, all of which contribute to your website’s ranking.

By investing in SEO, you can increase your practice’s online visibility, attract more targeted traffic, and ultimately convert more website visitors into actual patients.

Leveraging Social Media for Patient Engagement

Platforms like Instagram, Facebook, and YouTube have become powerful channels for plastic surgeons to connect and engage with their audience. These platforms offer a unique opportunity to showcase before-and-after photos, live demonstrations of procedures, educational videos, patient testimonials, and behind-the-scenes glimpses of your practice.

Such content can not only answer common patient questions but also help to humanize your practice and build trust. Social media also encourages direct interaction with potential and existing patients, allowing you to respond to comments, answer queries, and get invaluable feedback.

Furthermore, the ability to share and recommend your content can help spread the word about your practice, attracting more leads and potential patients.

Remember, authenticity and consistency are key in social media engagement, helping to foster a loyal online community around your practice.

Creating Compelling Content that Resonates with Prospective Patients

The first step is understanding your target audience – their needs, concerns, and the type of information they are seeking. Once you have these insights, you can create personalized, valuable content that addresses their specific questions and fears.

For example, you could write detailed blog posts about what to expect during a specific procedure, the recovery process, or how to choose the right plastic surgeon.

High-quality visuals such as infographics, images, and videos can also enhance your content, making complex medical information more digestible and appealing.

It’s also beneficial to share patient success stories and testimonials, as they provide relatable narratives and tangible proof of your expertise.

Always remember that the goal is not just to promote your services, but to provide value and build trust with your audience. This approach will not only draw prospective patients to your site but will also keep them engaged and encourage them to choose your practice for their needs.

Optimizing your Website for Lead Generation

Your website should serve as a hub for your digital marketing efforts, and it must be set up to convert visitors into prospective patients effectively. To start, ensure your website design is clean, intuitive, and mobile-friendly, as more and more people are using their mobile devices to conduct research.

Information about your services, qualifications, and contact details should be easily accessible. Implement clear and compelling calls-to-action (CTAs) throughout your site, encouraging visitors to book a consultation, sign up for a newsletter, or download an informative e-book.

Additionally, consider using landing pages tailored to specific procedures, as they can be highly effective in generating leads. These pages can provide detailed information about a specific procedure and end with a strong CTA.

Another effective tactic is offering valuable resources in exchange for contact details, such as a free consultation or an informative guide to a particular procedure. By doing this, you can build a list of potential patients who have expressed interest in your services, allowing for effective follow-up marketing strategies.

The Power Of of Video Marketing in Plastic Surgery

Video content has a unique ability to captivate audiences and convey complex information in an easy-to-understand, visually appealing manner.

Potential patients appreciate being able to see the human side of your practice, and there’s no better way to achieve this than through video. You can create a range of video content, from informative pieces about specific procedures to patient testimonials and Q&A sessions.

Explainer videos can help people understand complex surgical procedures, making potential patients feel more at ease.

Meanwhile, patient testimonial videos provide real-life examples of the results you can deliver.

Q&A videos, where you answer common questions, can help establish you as an expert in your field.

Remember, sharing these videos across your website and social media platforms can significantly expand your reach.

Intrepy Healthcare Marketing had spent over ten years assisting medical practices across the United States, and during that time they noticed a recurring problem that had prevented many of them from reaching their full potential: a lack of in-house video production resources.

Therefore, we set out to develop a straightforward means by which doctors can rapidly produce video content and collect patient testimonials for use in advertising.

CaptureMD is the first video marketing tool made specifically for doctors, and it allows them to simply create video content and collect video testimonials from satisfied patients. Advertising on social media and getting leads from that advertising is where video content really shines. Don’t make the mistake of making video marketing too difficult or expensive for your practice.

By integrating video marketing into your overall strategy, you can engage with your audience on a deeper level, build trust, and ultimately drive more leads for your practice.

Utilizing Patient Testimonials and Success Stories

Prospective patients often want to see evidence of your expertise, and hearing positive experiences directly from previous patients can provide the reassurance they need.

It’s more than just showing before-and-after photos; it’s about sharing the personal journeys of your patients, the challenges they faced, how they decided to undergo a procedure, and how it positively impacted their lives.

This adds a human touch to your practice and can significantly build trust. Be sure to ask for testimonials from satisfied patients and share these stories across various platforms, including your website, social media channels, and email newsletters.

However, remember to always respect patient privacy and obtain written consent before sharing any personal information.

When done right, patient testimonials and success stories can be one of your most impactful marketing tools, creating a strong emotional connection with prospective patients and encouraging them to choose your practice for their plastic surgery needs.

Pay-Per-Click Advertising: A Direct Approach to Attract Patients

PPC advertising, such as Google Ads or social media ads, allows you to directly target potential patients based on specific criteria, including location, age, gender, and even their interests or search history.

When a user searches for a keyword that’s relevant to your practice (like “best rhinoplasty surgeon near me”), a PPC campaign can ensure your practice appears at the top of the search results, immediately catching the user’s attention.

Similarly, social media PPC can place your ads in potential patients’ feeds, based on their profile and behavior.

While PPC does require investment, it’s important to remember that you only pay when someone clicks on your ad, making it a cost-effective method of attracting highly targeted traffic to your website.

To maximize your return on investment, ensure your ads are well-crafted with compelling copy and visuals, and direct users to a relevant landing page that continues the narrative and includes a clear call-to-action.

With a well-planned PPC strategy, you can increase your practice’s visibility and attract more potential patients.

Monitoring and Improving Your Content Marketing Performance

Without tracking your performance, it’s challenging to know what’s working and what areas need improvement.

Utilize tools like Google Analytics, social media insights, and our very own Marketing Growth Dashboard to track key metrics such as website traffic, user engagement, bounce rates, click-through rates, and conversion rates.

Analyze which types of content generate the most interest, which SEO keywords are driving traffic, and which social media platforms are most effective in reaching your target audience.

This data can provide invaluable insights that can guide your future marketing strategies. It’s also essential to monitor patient feedback and reviews as they provide direct insight into patient satisfaction.

Remember, content marketing is not a ‘set and forget’ strategy. It requires regular review and adjustments to optimize performance.

By closely monitoring and continuing to improve your strategy based on data-driven insights, you can ensure that your content marketing efforts effectively attract and convert potential patients, driving the growth of your plastic surgery practice.

Wrapping Up Important Strategies for Plastic Surgery Content Marketing

A successful strategy incorporates a variety of methods, from SEO optimization and engaging social media content to effective PPC advertising.

All these components, along with valuable content that resonates with prospective patients, work together to build trust, engage your audience, and ultimately convert website visitors into loyal patients.

However, effective content marketing is not a one-size-fits-all approach. It requires careful planning, execution, and continuous evaluation based on your unique practice goals and patient needs.

At Intrepy Healthcare Marketing, we specialize in crafting and executing customized, medical marketing strategies that deliver results.

If you’re ready to elevate your plastic surgery content marketing and drive more leads and traffic to your practice, get started with us today to schedule a consultation with our expert team.

Today, Justin dives into the trends in plastic surgery and aesthetics practices marketing. He discusses how SEO is the key to success in this highly competitive space and how content is the biggest driver of local search rankings. He explains why investing in organic SEO and supplementing it with paid ads can benefit your surgical practice and the importance of video in plastic surgery marketing. Discover how to plan for success when creating an omnichannel advertising approach using short video assets and the best ways to prepare with themes, topics, and influencer involvement for maximum impact.

Tune in now to get these expert tips on marketing plastic surgery practices!

[00:01 – 04:11] Winning the Search Game: Optimizing Your Plastic Surgery Practice with SEO and Content

[04:12 – 08:09] Automating Your Process to Generate Reviews & Increase Google Business Profile Visibility

[08:10 – 11:47] Leveraging Video and Social Media: Planning Ahead for Success

[08:10 – 13:02] Wrapping Up!

Key Quotes:

“A content program is a foundational piece to SEO and winning search, especially if you’re in a major metropolitan area; it really is the key driver.” – Justin Knott

“If you’re doing a really good job from an advertising standpoint using search ads and programmatic display advertising, you really should be able to get in front of the right type of patient with the right type of buyer profile and buyer intent.” – Justin Knott

“Get video and get up there and begin an omnichannel advertising approach.” – Justin Knott

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University.

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

Today, Dr. Andrew Wilner joins us to discuss how locums can be used to find work-life balance and his book The Locum Life. He shares his experience from 1982 when he first started doing locums, how it inspired him to pursue writing, and what people should be looking to get into locums work. Dr. Wilner talks about the potential risks associated with utilizing social media for physicians and how to build a personal brand online without violating HIPAA regulations.

Tune in to learn more from Dr. Wilner’s wealth of knowledge about finding work-life balance through locums!

[00:01 – 08:11] Finding Work-Life Balance Through Locums: An Interview with Dr. Andrew Wilner

[08:12 – 15:45] Navigating the Locum Tenens World

[15:46 – 23:39] The Potential Dangers of Social Media for Physicians

[23:39 – 32:27] Exploring The Art of Medicine

[32:28 – 35:17] Wrapping Up!

Want to connect with Andrew? Follow him on LinkedIn, Twitter & YouTube. Head to his website 

Resources Mentioned:

The Art of Medicine with Dr. Andrew Wilner

Key Quote:

“If you’re going to be employed, why not be self-employed and have the flexibility and freedom to work?” – Andrew Wilner

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University.

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

Join us on this week’s episode as we talk to Daniel Goldberg, Senior Vice President of Marketing Communications at HopCo. We discuss how programmatic display and omnichannel marketing strategies are transforming the way orthopedic practices reach potential patients. We also explore how HopCo has seen success with its programmatic ad campaigns and the importance of investing in video assets and building trust with patients. Daniel delves into how video content allows for easier creation and instant access to high-quality content and the implication of having an operational infrastructure in place.

Tune in to learn more about the social media marketing landscape for orthopedic practices!

[00:01 – 06:39] Leveraging Omnichannel Strategies with Daniel Goldberg of Hop Co

[06:40 – 13:09] How to Increase ROI with Video Assets for Orthopedic Urgent Care

[13:10 – 19:47] Maximizing Clicks & Conversions in Sports Medicine with Video Content

[19:48 – 26:15] Invest in Operational Infrastructure and Marketing to Grow Your Orthopedic Practice

[28:16 – 31:18] Wrapping Up!

Want to connect with Daniel? Follow him on LinkedIn, or email him at daniel.goldberg@hopco.com

Key Quotes:

“A patient’s first interaction with a physician used to be the first time they saw that physician. Now it’s the first time they see their video.” – Daniel Goldberg

“Those physicians who have high-quality video and have those one-to-one videos where they’re addressing patients talking about outcomes, and treatment philosophies, they have a significant advantage over those who don’t.” – Daniel Goldberg

“You have to figure out what kind of practice you have and what kind of practice you want to build.” – Daniel Goldberg

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University.

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott